Industry
AI Music for E-Commerce Product Videos
- Written by
- Sonilo Team
- Published
DTC brands and Shopify sellers need on-brand background music and product-reveal sound effects for every product demo, unboxing, and PDP video, without licensing risk or sourcing audio one SKU at a time.
Quick answer
Sonilo generates background music directly from your product video (no prompt required, since it analyzes pacing and motion) or from a text prompt, matched to an exact duration between 5 and 360 seconds so it fits a PDP video or a fixed ad slot without manual trimming. It can also generate a sound effect for the product-reveal moment, one of the named use cases for its video-to-sfx capability. Every track and effect is fully licensed via Shutterstock, and a REST API at api.sonilo.com lets brands and agencies automate music and SFX generation across many SKUs and product videos.
Why it fits e-commerce video production
| Need | Sonilo capability | Why it matters |
|---|---|---|
| Scalable, commercial-safe licensing across many SKUs | Every generated track and sound effect is fully licensed via Shutterstock | Product and ad videos are run as paid media on Meta, Google, and TikTok, where unlicensed or unclear audio rights are a real legal exposure |
| A distinct cue for the product-reveal moment | Text-to-sfx and video-to-sfx generation, with product reveals a named use case | Unboxing and first-look moments benefit from a dedicated sound effect, not just a continuous music bed |
| Music that fits an exact PDP or ad-slot length | Generation matched to a requested duration from 5 to 360 seconds | PDP videos and ad placements are usually cut to a fixed length, so music needs to land exactly without editing |
| Automating audio for every new product video | REST API at api.sonilo.com with Bearer authentication | Brands and agencies can generate music and SFX programmatically as new SKUs and videos are added, instead of sourcing audio manually per video |
| Music without writing a prompt for every clip | Video-to-music analyzes the video's pacing and motion directly, no prompt required | Teams producing many product videos can skip prompt-writing and still get music that follows each video's cuts |
How it works
- Upload your product video, or describe the brand mood as a text prompt if you're generating music before the video is final.
- Sonilo analyzes the video's pacing and motion (or your text prompt) and generates background music matched to the exact duration you need, whether that's a 15-second ad or a 90-second PDP video.
- Add a product-reveal sound effect with text-to-sfx or video-to-sfx for the unboxing or first-look moment.
- Export the music and sound effects for your PDP video or ad creative. For many SKUs, call the Sonilo API to run the same workflow at scale across every new product video.
FAQ
Can I get a sound effect for a product-reveal moment?
Yes. Sonilo's video-to-sfx and text-to-sfx generate sound effects for product reveals, one of the use cases named in the API's own documentation, so you can add a distinct audio cue to the exact moment a product first appears on screen.
Is the music safe to use in paid Meta, Google, and TikTok ads?
Yes. All music and sound effects generated with Sonilo are fully licensed via Shutterstock, which matters for product and ad videos run as paid media, where using unlicensed or improperly licensed audio carries real legal and platform risk.
Can I automate music and SFX generation across many product videos with the API?
Yes. Sonilo offers a REST API at api.sonilo.com with Bearer authentication, so brands and agencies can generate background music and sound effects programmatically for every new product video across many SKUs, rather than sourcing audio manually one video at a time.
Does Sonilo work for unboxing videos, not just studio product shots?
Yes. Sonilo generates music directly from video by analyzing its pacing and motion, so it works for unboxing videos and other handheld or unscripted formats, not just clean product-turntable footage, and can add a reveal sound effect for the moment the product comes out of the box.
Related Sonilo pages
- Video-to-music API docs: https://platform.sonilo.com/docs/api/video-to-music
- Video-to-SFX API docs: https://platform.sonilo.com/docs/api/video-to-sfx
- Sonilo pricing: https://sonilo.com/pricing
